In May this year, Mark Zuckerberg implemented a tool where users were able to declare that they were an organ donor as a “Life Event” on Facebook.
This was reportedly inspired by both Steve Jobs and Zuckerberg’s girlfriend (now wife) Priscilla Chan, who, while studying medicine, told Zuckerberg stories about patients in need of organs but never make it to the top of the transplant list. Zuckerberg was deeply affected by this, and proceeded to work on a tool which would launch in May 2012.
Users can add that they are organ donors to their Facebook timeline, and share their story about when, where or why they decided to become donors. If a user is not already officially registered as an organ donor, the new feature gives them a link to the appropriate donor registry in their state. Australia got on board on the 8th of May, however there is still not a lot of awareness surrounding the issue.
“What we hope will happen is that by just having this simple tool, we think that people can really help spread awareness of organ donation and that they want to participate in this to their friends,” Zuckerberg said. “That can be a big part of helping solve the crisis that’s out there.”